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Privacy policy
1. General provisions
1.2 This privacy policy (the “Policy”) explains what personal data are collected through www.pickles.brussels (the “Website”), why and on what legal basis they are processed, with whom they may be shared, how long they are retained, and what rights data subjects may exercise.
1.3 Personal data are processed in accordance with Regulation (EU) 2016/679 of 27 April 2016, the General Data Protection Regulation (the “GDPR”), the Belgian Act of 30 July 2018 on the protection of natural persons with regard to the processing of personal data, and all other applicable data protection and electronic communications legislation.
1.4 This Policy applies to the Website and to the services offered by PICKLES through it (the “Services”). It does not apply to third-party websites or services to which the Website may provide links. Those third parties process personal data in accordance with their own privacy policies and are responsible for their own processing activities.
1.5 PICKLES may amend this Policy when its processing activities or the applicable legislation change. The latest version will be published on the Website. Where a change materially affects the processing of personal data, data subjects will be informed in advance by appropriate means.
1.6 Certain Services, such as requesting a quotation, making a booking or order, registering for an activity, or submitting an enquiry, require certain personal data. If a User does not provide the requested data, PICKLES may be unable to process or fulfil the relevant request or Service.
2. Data controller and contact details
Groupe Choux de Bruxelles SA
Boulevard Louis Schmidt 1
1040 Brussels
Belgium
Company number: 0840.411.958
Email: privacy@chou.be
2.2 The company has not appointed a data protection officer (DPO), as it considers that it does not fall within the mandatory designation criteria set out in Article 37 of the GDPR. Any questions about this Policy, the processing of personal data, or the exercise of data protection rights may be sent to privacy@chou.be or to the postal address above, for the attention of the Legal Department.
3. What personal data do we process?
When a User visits the Website, completes a form, requests a quotation, subscribes to a newsletter, contacts PICKLES, or communicates through social media linked to PICKLES, the following categories of data may be processed:
> identification data, such as first name and surname
> contact details, such as email address, telephone number, and postal address
> date of birth, where necessary for the relevant Service
> information relating to enquiries, bookings, orders, events, and preferences
> billing information
> payment and bank details necessary to provide the Service, such as account number, IBAN, and BIC/SWIFT
> communications between the User and PICKLES
> data required to verify the User’s identity, prevent fraud, or ensure compliance with the applicable terms
> other information voluntarily provided by the User for a clearly defined purpose
These data may be recorded and managed in the customer relationship management system used by PICKLES, including Odoo, for the purposes described in Section 4.
3.2 Data collected automatically
When a User visits the Website, the servers and technical tools used may automatically record certain data, such as:
> IP address
> date and time of the visit
> pages visited and duration of the visit
> browser, device, platform, and operating system type
> the referring website or search engine and the search terms used
> technical log, security, location, and traffic data
Where this information makes a person directly or indirectly identifiable, it is treated as personal data. It may be used to ensure the security and proper technical operation of the Website, compile statistics, and improve the Website and the Services.
3.3 Cookies and similar technologies
The Website may use cookies and similar technologies. A cookie is a small text file that is stored on or accessed from a User’s device when they visit a website.
Strictly necessary cookies may be used without prior consent where they are essential for the operation or security of the Website, the transmission of a communication, or the provision of a feature expressly requested by the User. Analytics, advertising, and social media cookies that are not strictly necessary are used only after the User has given prior consent.
Users may change their choices or withdraw their consent at any time through the cookie settings available on the Website. Refusing or withdrawing consent must be as easy as giving it. The withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
Depending on the features that are actually enabled, the Website may use third-party services such as Facebook, Instagram, LinkedIn, YouTube, Google Analytics, and Metricool. When these services are enabled, their providers may receive certain technical data, including the IP address, and may use cookies or similar technologies. If the User is signed in to a social network, the relevant provider may be able to associate the visit with the User’s profile.
The cookies actually used, their providers, purposes, duration, and any related data transfers must be detailed in the cookie management tool or cookie policy available on the Website.
4. Purposes and legal bases of processing
4.1 Performance of a contract or pre-contractual steps
PICKLES may process personal data to:
> respond to requests for information or quotations and to booking or order requests
> organise, provide, and follow up on the requested Services
> communicate with the User about an enquiry, contract, or Service
> manage payments, invoicing, and customer administration
> handle complaints, support requests, and after-sales service
4.2 Compliance with legal obligations
PICKLES may process and retain personal data to comply with its legal obligations, including those relating to accounting, taxation, consumer protection, fraud prevention, and cooperation with competent public authorities.
4.3 Legitimate interests
Provided that the data subject’s interests or fundamental rights and freedoms do not override those interests, PICKLES may process personal data to:
> secure the Website, systems, communications, and Services
> prevent and detect fraud, misuse, and unlawful activity
> analyse and improve the performance, operation, and usability of the Website and Services
> protect the business and its legal rights and interests
> inform existing customers about its own similar products or services where permitted by law, with an easy and free means of opting out
4.4 Consent
Where consent is required by law, PICKLES may process personal data to:
> send newsletters, offers, and promotional communications
> use cookies and similar technologies that are not strictly necessary
> disclose data to third parties for their own marketing purposes
> organise competitions, promotional activities, surveys, or other optional initiatives
The data subject may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing based on consent before it was withdrawn.
5. Direct marketing
Where personal data are processed for direct marketing purposes, the data subject may object at any time and without giving reasons. Following such an objection, the personal data will no longer be processed for those purposes.
6. Recipients and disclosure of personal data
6.2 To the extent necessary for the purposes described in Section 4, personal data may be disclosed to the following categories of recipients:
> companies belonging to Groupe Choux de Bruxelles
> IT, hosting, CRM, security, analytics, communications, and marketing service providers
> payment, accounting, and invoicing service providers
> restaurants, event venues, suppliers, subcontractors, and other operational partners involved in providing the requested Service
> professional advisers, such as lawyers, accountants, and insurers
> competent administrative, regulatory, supervisory, or judicial authorities where required by law
> other third parties where the data subject has given valid prior consent
6.3 Service providers that process personal data on behalf of PICKLES may use those data only in accordance with documented instructions and for the agreed purposes. They must implement appropriate technical and organisational measures and ensure the confidentiality of the data.
6.4 Where personal data are transferred outside the European Economic Area to a country that is not covered by an adequacy decision, PICKLES ensures that the transfer is based on a valid transfer mechanism and subject to appropriate safeguards, such as the standard contractual clauses approved by the European Commission, supplemented by additional measures where necessary. Information about the applicable safeguards may be requested from privacy@chou.be.
7. Retention periods
> the duration of the customer relationship, enquiry, or contract
> the time required to provide the relevant Service and complete the related administrative follow-up
> applicable statutory retention and limitation periods, including those relating to accounting and tax records
> the need to establish, exercise, or defend legal claims
> where processing is based on consent, the duration of that consent and any subsequent withdrawal
At the end of the applicable period, the data are deleted or irreversibly anonymised unless continued retention is required or permitted by law.
8. Security
Access to personal data is restricted to authorised persons who require it to perform their duties. Those persons are subject to confidentiality obligations.
9. Data subject rights
> the right to be informed about the processing of their personal data
> the right to access their personal data and receive a copy
> the right to have inaccurate data corrected and incomplete data completed
> the right to request erasure of their personal data
> the right to request restriction of processing
> the right to object to processing based on legitimate interests or carried out for direct marketing purposes
> the right to receive data they have provided in a structured, commonly used, and machine-readable format and, where technically feasible, to have those data transmitted to another controller
> the right to withdraw consent at any time
> the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects or similarly significantly affects them, subject to the exceptions provided by law
Requests may be sent to privacy@chou.be or by post to Groupe Choux de Bruxelles SA, for the attention of the Legal Department, Boulevard Louis Schmidt 1, 1040 Brussels, Belgium. A request must contain sufficient information to identify the data subject and understand the scope of the request.
PICKLES will request additional information necessary to verify identity only where it has reasonable doubts about the requester’s identity. A copy of an identity document is therefore not routinely required.
PICKLES will normally respond within one month of receiving the request. Where a request is complex or numerous requests have been made, this period may be extended by up to two further months. The data subject will be informed of the extension and the reasons for it within one month of receipt of the request.
The exercise of these rights is generally free of charge. Where a request is manifestly unfounded or excessive, PICKLES may, within the limits of the GDPR, charge a reasonable fee or refuse to act on the request.
The data subject may also lodge a complaint with the Belgian Data Protection Authority:
Belgian Data Protection Authority
Rue de la Presse 35 / Drukpersstraat 35
1000 Brussels
Belgium
www.dataprotectionauthority.be
This does not affect the right to seek a judicial remedy.
10. Minors
11. Governing law and jurisdiction
Any dispute concerning the validity, application, interpretation, or performance of this Policy will be subject to the jurisdiction of the courts competent under applicable law. The parties are encouraged to attempt to resolve the dispute amicably by contacting PICKLES directly before commencing proceedings. This does not affect the data subject’s right to lodge a complaint with a supervisory authority or seek a judicial remedy.
Last updated: 15 September 2026